Experience-driven shopping and entertainment redefining the American Shopping Mall
This article in the Wall Street Journal talks about the new mall, one driven by our need and desire for an experience, even when shopping. It’s no longer about price or selection when you head the mall, it’s about the experience when you’re there. In our thematic world, this is an extension of the Content is King thematic that shows those experiences that engage us a consumers we will pay for.
After all, with literally everything you need at the push a button thanks to Amazon Prime and other online retailers, it takes more to get us off the couch and trek over and search for a marketing space than a 50% off coupon at Macy’s.
Landlords are nudging out the once-coveted big box chains in favor of sporting-goods retailers, fast-fashion chains, supermarkets, gyms, restaurants, movies theaters and other types of entertainment as they seek to keep their properties relevant in an age increasingly dominated by online shopping.
