Just Eats’s app on Apple TV signals more changes coming to how consumers use TV
Apps are starting to blur the lines between smartphones and smartTVs, like AppleTV. From shopping to gaming, we are starting to see a more profound change beyond streaming and placeshifting for how consumers will use their TVs.
Buoyed by its $2.45 billion IPO two years ago, Europe’s answer to GrubHub is alive and kicking in 15 markets across Europe, the Americas, and Oceania, and today the London-based company is lifting the lid on a handful of new initiatives designed to make it easier for families and friends to order food for delivery.
Now Just Eat is rolling out what it’s touting as an “industry-first” group-ordering feature on Apple TV and its first dedicated app for smart TVs.
In addition to its new Apple TV app, Just Eat says it is also committing to the broader TV realm and will be introducing apps for multiple smart TV brands within the next few months. But before that, it will launch an app for Amazon Fire TV, though as you may have guessed this won’t sport the same collaborative ordering features as the Apple TV app — it will just let people see the menu and the basket on the big screen.