November will showcase virtual reality technology, the next potentially disruptive technology to how people consume content. With VR headsets available from Google, Facebook, Samsung and HTC among others at a growing number of retail locations ranging from Target to Macy’s and Amazon, the showcase is likely to stoke interest this holiday shopping season. The secret sauce for more widespread adoption will be more VR content and headsets at more affordable prices. We expect that to happen over the coming quarters.
“Blurring the boundaries between reality, fantasy, and the future of cinema, Westfield’s new landmark destination in Lower Manhattan to give visitors the opportunity to watch — at no charge — mind-blowing VR programming created by directors of Antz and Madagascar, The Bourne Identity, and from Cirque du Soleil”
In partnership with the premier curators of VR, Tribeca Enterprises, the Tribeca Virtual Reality Arcade at Westfield World Trade Center will, over three weekends in November, present four VR selections that represent the very best of cutting-edge narrative storytelling from the medium’s most innovative content creators. The experiences will be screened on viewing devices that allow visitors to experience film as a 360° total immersive experience instead of on the traditional two-dimensional movie screen.