We recently published a Thematic Signal in which we discussed the comment from Netflix management why it isn’t so worried about HBO, but rather Fortnite. If there was any doubt it was put to rest in the form a recent live concert held inside Fortnite that drew “25 times as many people that attended Woodstock in 1969.”
According to reports, that four-day music event that spanned August 15-18, 1969 in the Catskill Mountains attracted more than 400,000 people. Some simple math suggests the live concert in Fortnite attracted roughly 10 million people.
Watching a concert inside a game!
What were those 10 million people not doing?
Watching Netflix, HBO, Hulu or another streaming video service.
Yes, Netflix is right to be worried over competitive streaming services that take eyeballs away from its content.
This makes the much-rumored streaming gaming services from Apple, Amazon, Google, and Microsoft even more interesting as it could alter the Digital LIfestyle market shares and make for an even more challenging landscape for the existing video streaming services as well as those that are forthcoming from Disney, NBC, and Apple.
The wildly popular video game “Fortnite” made history yesterday with a live show by EDM artist Marshmello that reportedly drew millions of viewers — which, for context, would be 25 times as many people as attended Woodstock in 1969.
“It truly felt like a glimpse into the future of interactive entertainment,” wrote Nick Statt for The Verge, “where the worlds of gaming, music, and celebrity combined to create a virtual experience we’ve never quite seen before.
Apple TV has been one of the key devices to spur chord cutting, but it’s become an even more powerful platform with tvOS. Cue apps like shopping and ordering food for example via Amazon and Papa Johns (Did you miss the new Amazon shopping app for Apple TV?). As nice as that has been those apps have been lacking due to size, but Apple is fixing that. After tonight, apps can be as big as 4GB, up significantly from the prior 200MB. This should result in a far better user experience (especially for gaming… and you thought GameStop was already hurting), something we know Apple tends to focus on. This also serves to make the living room a greater hub in the Connected Society.
While Apple TV apps were limited to 200MB in size when the device was first announced back in 2015, Apple has announced this evening that it is now accepting larger tvOS binaries. This means that developers can now submit apps as big as 4GB. With today’s change, tvOS apps can now be just as big as iOS apps, which are also capped at 4GB. Apple says that this increase in size will allow for developers to “provide a complete, rich user experience” right from installation.
Much like music, TV and movies, gaming has finally felt the pinch of the shifting preference by consumers (gamers in this case) for digital downloads over the physical cartridges of yesteryear and DVDs. We suspect mobile gaming on smartphones and the ability to download a game as well as play it where/when one wants it also a factor. The looming concern is what will drive traffic into GameStop locations as the digital download preference hits the tipping point? Maybe they’ll become like Barnes & Noble and sell everything, but games near the checkout counter.
GameStop forecast a bigger-than-expected drop in same-store sales for the crucial holiday quarter, and the company said it expected revenue from its business of selling videogames to largely decline during the period. The company, the world’s largest retailer of video games, has been struggling as more players switch to downloading games on their consoles from buying physical copies.
Revenue from the videogame category, which includes new hardware, software and accessories, is expected to decline in double digits in November and by single digits in December, Chief Operating Officer Tony Bartel said in an interview on Tuesday.