THE AGING OF THE POPULATION
The pronounced spending shifts as the Baby Boomers move into retirement age
The massive worldwide demographic shift towards a more senior population will result in a reallocation of spending and consumption habits — money once dedicated to supporting a young and growing family will increasingly shift toward spending that serves an aging population.
Components of the Aging of the Population Theme
Health & Wellness
Health and Wellness goods and services as well as cosmetics will be in even higher demand as Baby Boomers will not let go of their youth easily.
Standing right in the middle of the storm will be financial services firms as the wealthiest generation in history starts to liquidate holdings and draw down on assets rather than accumulate more and more each year.
A shift in demand for different types of housing as seniors give up on the homestead and move into easier to maintain condos and townhouses, plus an increase is demand for medical office buildings and other healthcare facilities.
An ever greater focus on online retailers that will deliver purchases directly to the home, rather than having to go out and carry purchases from the store to the car and then into the home. Also driving this shift will be younger children making purchases for their aging parents and having them shipped directly to their home.
Technology & Monitoring Services
This includes the devices and services that will help seniors maintain independence while still in their own home — robots, digital assistants, monitoring equipment and even things such as the autonomous car.